NBA Basketball Shoes in the American
In an image representative of all the world, Nike Kevin Garnett is the world’s most recognizable landmark. To understand the success of Nike’s corporate culture is essential for understanding, as it is for the Nike brand to become the ubiquitous symbol of a business. As is too well known, so in the Nike ad I saw the Nike logo, but do not see the name of the company, because they have sufficient grasp of people see this symbol that know that this is Nike, do not need a lose it. It became a cultural icon, a Nike used to increase brand value, reputation, and status icons. Not a sporting goods company’s brand as it is less known. To prove this point, only needs to ask anyone what the Reebok logo. They may mind blank. In fact, the Reebok logo with a “vector” means, it just was not ready, so that consumers know or want to see it. Nike with Kennedy after the advertisers into (wicden & Kemledy) in cooperation with the hope that the Gogo in all advertising signs clearly seen. The company’s advertising and marketing budget, estimated at up to 10% of annual income, on the symbol to its branded deeply engraved in the minds of consumers.
Why is this logo for Nike’s corporate culture so important? Reason is that it’s ancient wisdom and the United States, “Do it” (Just Do It) inseparable. Nike does not only sell Nike Basketball Shoes, it sold a way of life, which is key to its success. This marks the incentive for the people, and the philosophy behind the drive and determination, is that everyone concerned, whether you are not athletes. Nike used a kind of inspirational style of language to motivate consumers. No matter who you are, your hair or skin color is, you suffered a physical or social life, what limitations, Nike to convince consumers that you can do this. It tells people to pull ourselves together, grasp the steering wheel of life and action. In the “Do it” behind an ad is a very American-style ideology; However, with the globalization process, the original ideology is what the United States into a desire for a kind the world over, anxious to there is a level playing field, allowing people not only in sports but in life, all levels of the short length of a fight. This can be traced back to early American pioneer spirit, and their desire for success.NBA Basketball Shoes is undoubtedly the great American dream of global marketing, and promotion of their work ethic; Nike tells its customers, if you are determined to fight for, you will excel, to conquer all. Use by such methods, namely the use of people’s intense desire for success, Nike has also created its own kind of personality and attitude. Through clever use of a very simple ad punch line, it succeeded in an attitude toward life into the commodities they sold.
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