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Monday 07 June, 2010

Enterprises Development Strategy In The Sale Of Joy"Nike Shoes"

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A kind of cross-border interaction greatly enhanced the effectiveness of Kobe Shoes marketing communications of Nike, its spread of population growth and therefore to geometric. To break the boundaries between different media, and strengthen the linkage effects of information, more effective in attracting consumer attention, which is the focus of cross-border interaction.

Entertainment elements: dynamic brand in the 21st century, the nature of Kobe IV business is entertainment. When the technology changed the world, while the entertainment business is changing. The rise and growth of entertainment marketing is so amazing, even the many excellent companies will be located in the enterprise development strategy is no longer selling a specific product, but sell joy - from McDonald's, Southwest Airlines, Virgin Group, Pepsi, Samsung to Disney.

First of all these sharp spirit of enterprise will be deeply integrated Cheap Basketball Shoes into the entertainment business operations into and extend the unique style of marketing strategies, management style. In the face of corporate branding, consumers are more inclined to accept the experience will give them joy, fun activities, which is why the marketing campaign full of entertainment and the more popular causes - from Mengniu Super Girls, Burger King's "obedient chicken" to the M-Zone's "City of the season," the new sound is the same competition.

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